Attitude has three components
1. Cognition [think]
2. Affect [Feel]
3. Behavior [React]
Theory of cogitative dissonance by Leon Festinger
Align attitude to behavior = CONSISTENT
Attitude inconsistent with behavior = Cogitative dissonance (i.e. working against your own will ) high reward accompanying high dissonance tends to reduce the tension inherent in the dissonance.
Self – perception theory: you will tend to infer your attitude from your behavior. When your attitudes have been established for a while and are well defined those attitudes are likely to guide your behavior.
Major Job attitudes
1. Job satisfaction : ‘+’ ive feeling about job
2. Job Involvement : perceived performance level important to self worth, meaningfulness of their job. High level of job involvement is positively related to organizational citizenship.
3. Organizational commitment
3.1- Affective commitment : due to emotional attachment
3.2- Continuance commitment : due to monetary benefit
3.3- Normative Commitment : due to moral and ethical reasons
4.Perceived organizational support
Job Satisfaction measurement
1. Single Global rating method – asking direct single question
2. Summation of job facets – asking various questions and assigning weights to each question and adding them up to arrive at score.
Impact of dissatisfied employees on the workplace
EXIT- VOICE – LOYALITY-NEGLECT framework
Active
Exit Voice (work for change)
Destructive_________________________Constructive
Neglect Loyalty (wait for things to improve)
Passive
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